It’s how companies and people fall-in-love & grow together.
As the world goes non-linear, we can design, develop and deliver the most reliable and effective path to sustainable profits by growing a company, brand platform and products ‘Designed for Love’.
We improve corporate performance-by aligning the organization, creating market coherence, focusing opportunity and reducing distraction and ensuring that the company, brand and products are platforms for growing people and community.
As with every new paradigm, there are winners and losers.
Life is difficult, when you and your business depends on predictability, growth levers & drivers, managing and fixing all the parts to keep the machine and your life on track.
Others with youthful zeal, who know the tracks are gone forever, work relentlessly to put their stamp on this developing world.
They get the new landscape and new ’fitness’ criteria for survival and success.
New technologies, climate issues and resource constraints are reshaping every aspect of life.
The landscape has changed dramatically. Much that worked, no longer does.
Make no mistake, one age is dying as a new one is being born. As the ‘Machine Age’ fades- slow, deliberate and predictable a newly networked, relational world is emerging; complex, connected, nonlinear, always-on and constantly surprising.
We are all participants in the tectonic shifts, pushing us all to this evolutionary bottleneck.
Only you can decide to embrace the new commercial calculus. Only you can decide to learn and lead with your head and heart, seen and unseen, hard and soft metrics. Only you can let go of the transactional rewards to embrace the abundance of ‘relational commerce’.
No one can eliminate the turbulence and challenges of the day.
However, much of the turbulence and challenge is avoidable; products of ‘machine age’ with archaic rewards that...
All this complexity and constant-surprise is proving Fertile ground for a growing number of companies who do just that.
They have embraced the turbulence to find the most reliably sustainable path to consistent profitability. They have found the holy grail of commerce; becoming a company that people love. By nearly every metric, they outperform their competitors in topline, bottomline and market valuation.
At every stage in the business life-cycle companies are assembled, funded, grown and exited with an eye to maximize profit and shareholder return. This shortens business lifespan, reduces organizational vitality, jeopardizes the richness of brand experiences and limits the value of its business relationships.
It is familiar, we know how to do this and most companies reward this behavior. It is the product of the past and if you stick with this track, you will be too.
Let us show you a different way.
These companies are fundamentally different than their competitors. They don’t just work harder, have better ideas or more abundant funding.
They are designed and grown around some 'It'; that hard to describe something that resonates across the company, products and business relationships. They are healthier, more vibrant and less political. They balance a focus on product and relationship, hard and soft, seen and unseen, head and heart, resilience and strength, dynamism and stability.
It is a practice in 4D, that brings together your unique gifts and experience — that connects you with the one thing you want to make better — and how this fits the daily shifting landscape that every business serves and sits in.
It’s easy to lose, even when you start with a clear and powerful It. Some of the world’s biggest, most powerful companies lose It and end up in a ditch. They find hard to get out of and back on the road.